In recent years, there has been an unprecedented increase in the creation and consumption of digital information. In addition, the now ubiquitous nature of the Web has resulted in an ever growing amount of multimedia content available on the Web for both casual and professional users. Internet content is increasingly made up of distributed media that is produced, managed and consumed by communities of users who are often linked through social networks. As such, there is an urgent and growing need to facilitate effortless user access to these distributed media archives. Typical approaches for assisting information access, such as browsing, searching, filtering, or recommendation techniques, although quite advanced in the textual domain, are still in their infancy with respect to the multimedia content domain. This can be attributed in the most part to the myriad of additional problems that exist in the multimedia domain in comparison to user interaction with text. These problems include, among others: 1) the multimodal nature of multimedia content, as multimedia documents can have associated visual, audio and textual information that have to be exploited accordingly; 2) the lack of textual annotations associated with multimedia content, which hinders the application of textual based retrieval techniques; 3) the presentation of multimedia content to the user, e.g., how to adapt the content to the user's device capabilities or how to present a large amount of multimedia contents at once; and 4) the so-called Semantic Gap problem, which indicates the difference between the low level descriptors of images and videos and the semantic concepts that we associate to them.
In an effort to address and overcome some of these issues that hinder effective access and interaction, this workshop will bring together individuals from a number of research communities, including but not limited to Multimedia Distribution and Access, Social Network Analysis, Multimedia Content Analysis, and User Modelling Adaptation and Personalization. It is our belief that a synergetic approach involving these areas of work can exceed their individual potentials, leading to improved access, understanding, and retrieval of multimedia content. The main objective of this workshop is to provide a forum to disseminate work that explicitly exploit the synergy between multimedia content analysis, personalisation, and next generation networking and community aspects of social networks. We believe that this integration could result on robust, personalized multimedia services, providing users with an improved multimedia experience.
In particular, user modelling and adaptation techniques can help alleviate the above problems by taking the user into consideration when accessing multimedia content. Information related to the user such as interests, current context or past interaction behaviour can provide additional valuable information that allows multimedia systems to better present, adapt, retrieve, or understand multimedia content. In addition, this workshop will also focus on the analysis of user networked communities, which can potentially provide richer and more structured information related to users and multimedia content. Hence, this workshop is distinct from and complementary to previous initiatives in that it involves the integration multimedia content analysis techniques with information derived from users, networked communities, and context awareness.